Many things that we do in life are influenced by the frames that we have in our mind. The choices we make, our judgments, our decisions, the conclusions we draw in our day-to-day life and such depend on the frame of our mind. In the rush of daily life, most of the people are not aware or conscious about the frames of their minds. If people become conscious of their mental frames, then there is a possibility that they would think of seeking alternative frames. And, that is what ‘framing the mind’ is all about.
Let’s understand what a Frame is. Frame is something that has boundaries. There are some things that can fall inside those boundaries and some that can be outside. So, our frames help us to focus on certain things while leaving other things out. The analogy of a window frame nicely illustrates this point. Architects choose where to put windows in a building to give a desired view. But, no single window can give the entire panorama.
So, what are those things that set our frames? First and the most important, it could be our paradigms. Paradigm is a set of rules, it is our belief system. We have many paradigms for many things. Second, it could our perceptions. The way we ask questions a given situation can create a frame in our mind regarding that situation.
Put yourself in the following situation A: You have decided to watch a movie in PVR and bought a ticket for Rs180. As you enter the theatre, you discover that you have lost the ticket. Now, would you pay Rs180 for another ticket to watch the movie (assuming you still have enough cash)?
Try to decide whether you would pay Rs180 for another ticket.
Now put yourself in situation B: You have decided to watch a movie in PVR and the ticket costs Rs180. You are yet to purchase the ticket. As you enter Forum mall, you discover that you have lost Rs180 from your wallet. Now, would you still pay Rs180 for a ticket to watch the movie (assuming you have enough cash left)?
What would you choose to do? Try and decide.
Daniel Kahnemann of the University of California at Berkeley and Amos Tversky of Stanford University developed the above exercise in the US context to demonstrate how boundaries affect our decisions. These situations - Situation A (the lost ticket) and Situation B (the lost cash) - were posed to over 100 people separately, each of whom were given only one of the above two situations.
While, 38% of the people posed with ‘lost ticket’ situation were unwilling to buy another ticket, only 17% of the people posed with ‘lost cash’ situation were unwilling to buy a ticket. Why this difference, when in both cases the loss is same?
People decide differently, because they frame differently. Many people who were told the ticket is lost felt that buying another would be equivalent to spending Rs360 to see the movie. In contrast, for many people in the situation B, the cash lost had little connection to the movie.
It worked in this way. When people put this question to themselves “Should I spend money to buy a ticket?” they created a boundary in their mind. And the ‘lost cash’ is outside that boundary while the ‘lost ticket’ is inside it.
Though frames are useful (because they help us to focus), they create a tunnel vision. Like a race horse (that is wearing blinkers), we tend to see only one way. The six Indian blind men and the Elephant is a good example where each felt only a part of the elephant and drew conclusion on the whole elephant. The elephant was like a pillar, snake, fan, rope, wall, or rock to each of the blind men depending on which part of the elephant each one was touching and feeling.
The right approach is to first recognize that the current frame of our mind is not the only one available. After that we can take some of the following actions to generate alternative frames:
1. Challenging the actions you normally take on an issue.
2. Imagining you are in the shoes of another person in a given situation. How would he or she deal with it?
3. Seeking someone to play the devil’s advocate.
4. Trying to include people with different thinking styles, when you want to discuss something.
5. Getting involved in brainstorms where members are allowed to call out suggestions but no one is allowed to criticize.
Let’s all lead a life of awareness, where we are conscious of our present frame of mind and endeavor to generate alternative frames before we make our decisions or choices in life.